why i started blogging and why i still blog


I started my blog—the one that became Running on Balance—back in 2009. In the blogging world, this makes me a dinosaur.

In my mind, it makes me a trailblazer.

You see when I started blogging I had no intentions of being what we now call an influencer. That is, I didn’t start my blog with the intention of writing sponsored posts or being an affiliate marketer.

(In all honesty, I didn’t even know you could use a blog to really make money until years later.)

I started blogging simply because I wanted to share what I know and what I love to do.


What do I know?

I know women’s fitness and health. I am a lifelong fitness junkie and someone who knows how good it feels to feel good.

What do I love to do?

I love to share health tips and that feeling great feeling with every woman.

I’m really no different than most of you, dear readers. I have a husband, three kids, a job, and my own interests. I have way more things on my to-do list than will ever get done.

But I know that I am at my best when I eat good food, move my body, get plenty of sleep, and take time for myself. So I’ve figured out a way to make sure those things happen even when life goes crazy.

The reality is: life is always crazy. I can’t wait for things to calm down or for there to be less stuff to do or for the kids to grow up. Life is happening NOW, and I want to make the most of it.

As I’ve learned painfully from the death of two close friends, tomorrow isn’t guaranteed.

So I write to bring you the science of women’s health issues in simple language because knowledge is power.

I write to share tips and tricks from my own life that help me fit in fitness and make healthy choices.

Other active women share their stories of fitness quests or how meaningful movement can be fun!

I also write to inspire you to reach for your dreams (even when they don’t quite go to plan).

Really, creating this blog and how it supports the health coaching work I love is an act of self-care. It feeds me and fuels me to support the growing community of Well Balanced Women.

As my audience has grown (thank you for sharing!!), I’ve pushed myself to step out onto bigger stages. In September I’ll be presenting at the Type A Blog Conference in Chicago. I will be speaking about how I used my blog to grow my local personal training business into a worldwide health coaching platform.

If you’re a blogger or a small business owner, I invite you to register now and join me at Type A this September. When you register, use coupon code SPEAKERFRIEND for $20 off your registration. If you’re just getting started blogging, you’ll be amazed by the quality of resources at this conference. Don’t miss out!

As always, thanks for being here and helping me do what I love.

Affiliate links were used in this post. Purchasing through these links supports the work of Running on Balance. Thank you.


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